The key to enhancing customer shopping experience

"Customers want what they want, when they want it, at a price they want to pay; and if you can't provide it, they'll just go someplace else," said Carol Ptak, a partner at the Demand Driven Institute (DDI)

To respond to the current retail landscape, retailers must be able to respond to discerning customer expectations quickly and efficiently.  For this to occur, the right processes and technology must be implemented and understood by teams in the sector.

Traka intelligent key and equipment management solutions have proven to help retailers:

•      Operate more efficiently
•      Save time and money
•      Improve staff morale 

Putting this together, retailers can benefit from quick responses to customer enquiries ensuring needs are attended to, with critical control over equipment.

With Traka’s fully automated asset management solution in place, valuables such as keys, cash trays, stock and digital equipment (e.g. handheld scanners) can be monitored and maintained. 

Using TrakaWEB advanced features, a full audit trail with real-time reporting means retailers can see exactly who has removed which device, when it was taken and when it has been returned. This results in staff becoming more accountable and equipment being used more effectively, eliminating the need for arduous and costly manual administration.
 

John Lewis & Partners enhances customer experience with Traka 

John Lewis & Partners worked closely to improve the daily operational processes of their customer services teams across the UK to enhance customer shopping experience.

With a historic commitment to offering quality products and outstanding service, John Lewis & Partners integrated Traka's specialists locker systems to enable instant availability of assets  whilst authorising users to keep up with the demands of responding to customer queries efficiently.

Instead of keeping customers waiting whilst operations teams hunt for a charged-up tablet device to look  for product information, the automated retail asset management solution  resulted to essential product knowledge being right at hand which brought peace of mind for the customer facing team.

The integration of such a system brought further benefits in its positive ripple effect, such as reduced overheads (i.e physical security requirements), lower expenditure on replacement and maintenance costs, thanks to less damage to and turnover of equipment. This all equated to a fast ROI and long-term efficiency of daily processes.  

Read the John Lewis & Partners case study here: https://www.traka.com/global/en/resources/customer-case/john-lewis 
 

With customer experience being an essential factor for success, Traka continues to develop the ranges of retail focused solutions available to help support brick-and-mortar retailers create a seamless in-store retail experience. By embracing the use of innovative technology, retailers can be in a better positions to meet customer expectations whilst providing relevant and personalized assistance. 

To discover more on Traka's retail specialist solutions, visit: www.traka.com/retail